Archive for October 18th, 2008

Mega Release

October 18, 2008

This is MGR The Box Office Emperor

MGR Pictures “Ulagam Sutrum Valiban” was released in 4 theatres in Chennai yesterday. I planned only to take some photos in Motcham theatre after 6.30 p.m. but with Yukesh Babu’s help I covered two theatres before the first show. Those who are looking at this post had to thank Yukesh Babu who made it possible for me.

This movie is just not a re-release it is Mega Release because the record held by Dr.Rajkumar (Kannada movie Super Star) for 44 centers (4 months before) for re-release record beaten by Puratchi Thalaivar MGR’s Ulagam Sutrum Valiban for 50 centers. You will find some of the theatres below.

First we reached Motcham theatre by 11.00 a.m. we thought the movie time was 11.30 but the show time is 12.00. Already Kalaiventhan MGR Bakthargal and Ponmanachemmal Sri MGR Bakthargal have erected Pandal, Placards, posters and vinyl banners.

There was shortage of Garlands due to festive season, Friday and of course MGR movie. 5 theatres screening MGR movies this week, 4 theatres Ulagam Sutrum Valiban and one Mattukara Velan in Mahalakshmi.

I found nearly 20 Auto rickshaws in the parking lot, street vendors, a couple who were living below the Doveton flyover were first to fill up the theatre and for the first show. And one MGR Hard core fan Purushothaman who had plan to see the movie 2 shows continuously. A special mention physically challenged MGR fan also came to see the movie remember for the first show. That is the craze of MGR.

There was lot of placards placed by Venkat of Ponmanachemmal Sri MGR bakthargal. Some of the placards were removed by theatre management. It will be posted soon in this blog.

Placards 1

Placards 2

Placards 3

Placards 4

Some of the theatres were Ulagam Sutrum Valiban released.

Madurai – Thanga Regal
Thirunagar – Mani Imphala
Dindukal – Rajendra
Ramnadu – Velu Manickam
Virudhunagar – Amirtharaj
Nellai – Bombay

Nagercoil – Vasantham Picture Palace
Salem – Santhi

Kumarapalayam – Srilakshmi
Trichy – Sona
Kudanthai – Selvam
Karur – Ajantha
Pattukottai – Ayya
Thiruvarur – Chola
Puthukottai – Santhi
Pondi – Balaji

Thiruthooraipoondi – Vijila
Chennai – Pilot
Chennai – Maharani
Chennai – Motcham

Chennai – Sri Brinda
Kovai – Santhi (8 theatres from Sunday)
Pollachi – ATSC

(Other theatres will follow soon)

Evening show for Sunday in all Chennai theatres are houseful before the first show in Motcham.

Pilot theatre was full of vinyl boards and found that the people have not gone to their house since Thursday who were busy fixing the vinyl boards and cut outs.

Diamond pictures have stated that the songs are only DTS and added CGI. I received calls from my friends and found that there is no CGI in Ulagam Sutrum Valiban and they have removed the original BGM and created new BGM with latest instrument.

Some of the scenes have wonderful effect the Dog scene in Robinson house, Fountain scene, plane scene in the song etc. and some are not.

Many hard core MGR fans feel that DTS have killed the movie and some say that this will be more appealling to the younger generation. More about this in the next post.

I think this post has more number of Images.